CHAOTICS is a strategic business framework and platform for dealing with economic turbulence defined and developed in 2008 by marketing guru Philip Kotler of Northwestern University’s Kellogg School of Management and global business strategy expert John A. Caslione of GCS Business Capital, LLC.
Based on the concept that the world economy has entered into a new economic era of uncertainty, CHAOTICS provides methods to allow companies to live with increased risk and uncertainty in an age of heightened turbulence and its consequent chaos.
Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value. P Kotler
This involves creating and implementing a set of new strategic behaviors defined by Kotler and Caslione as well as building an early warning system, a scenario construction system, and a quick response system to manage and market during recessions and other turbulent economic conditions. Source
It is fair to say the current marketplace requires adaptive marketing strategies in order to deal with the likelihood of chaos and the Internet provides such a fast moving vehicle that many companies feel unable to cope. Without a digital marketing strategy, many companies fail to achieve their potential. Most at-risk are small to medium sized businesses with little or no marketing department. This is where we come in, providing exactly what you need at the level you need it. Whether you need a brain storming session, a full on marketing plan or anything in between. We can provide everything, starting with a free consultation.
Our mission is to offer the best quality, service and value in the marketing world.